Uber

UBER - AFROTECH ACTIVATION

For Uber's AfroTech activation in Houston, Neon Mascot delivered more than just branding—we created an immersive cultural experience. Our approach centered on minimally illustrative, custom artwork designed to capture the unique energy and emotion of Houston. We fused bold, urban aesthetics with subtle nods to local culture and nostalgia, resulting in a vibrant atmosphere that felt authentic, modern, and undeniably H-Town. This visual storytelling ensured Uber didn't just show up at the conference; they owned a space that genuinely reflected and celebrated the city's creative spirit.